Posted on 16th October 2010 by
Time to read: 3 minutes
The Pipetech logo still has to be one of my favourite logos I have created. I created the custom lettering using Illustrator and worked in photoshop to give the interlock appearance. I created this for a company in the mechanical engineering sector as the name may suggest.
The engineering sector doesn’t always inspire instant design creativity, so I won’t share the horrible ideas I came up with before I created this one. They are too horrible. Inspiration came and I so started working on this.
The letters the word Pipetech are formed from circles and risers. This made life much easier. Using basic shapes in Illustrator and a wide stroke I created the letters.
As you can see I was experimenting with a mixture of hard and soft edges. Here I was working on the placement of the letters and playing around with colour. Next, it was time to think about colour, so I thought of grey and yellow which are common colours in the construction industry.
The design had harsh edges. So, I used the rounded edge option on Illustrator’s line tool to create the rounded edges. Next, I took the design into Photoshop to make some tweaks. As you can see I added the LTD and the WW. I try to avoid doing this now on logos. It’s never done in the corporate world, but I was more naive back then and the client asked me for it. Who was I to argue?
The Final Pipetech Logo
This is the final photoshop version. I toned the colours down and used a darker yellow. Then, I used layer masks to create the locks between the letters. Finally, I added shade to give a slight 3D effect. Note the use of the word slight. No going crazy with bevel and emboss. I also brought the yellow tones inline so there was one, not two.
Because the final design represents pipes, interlocking, it was nice and relevant.
For more design, check out my design page. To hire me, you can find me over at Made By Factory, a digital agency in Manchester I co-own. We specialise in creative and bespoke web experiences and delivering relevant traffic to your website.