The Google Partners Badge Celebration Event!
Back in June after lots of hard work and studying, My agency Made By Factory achieved Google Partner status – and what better way to celebrate this achievement than an invite to Google London for a Google Partners Badge Celebration event. It was a great opportunity to meet with other badged Google agencies.
We had a sneak preview of some of the latest beta projects and some fun 3D virtual reality headsets and other cool shit. We ate great grub and drank the strangest concoction of blue vodka cocktails. They just kept coming.
Enough of all that frippery though. What is a Google Partner?. “What does that mean?” Everyone asks us that question.
What does it all mean?
In short it means a few things. Firstly, I manage AdWord accounts for multiple clients. For that, I must manage a certain level of client spend to qualify. There are five specialisms in Google AdWords, those being Search Advertising, Display Advertising, Video Advertising (You Tube) Shopping Ads and last but not least Mobile Advertising. A Google account needs a minimum quality score on the account in order to keep the badge. The score is based on ad performance, click through rates and more. Finally my business has the expert backing of account representatives who assist with customer relations and AdWords account strategy.
In short it means you have the assurance that your digital advertising is being handled by an expert team who will continually look to get the best performance from it.
Also, Google ply you with alcohol.
Meanwhile, enjoy some photos we took and some we nicked from the Google Partners Badge Celebration event here